About Us


About William John

Curated Collections From Around The Globe

With over 25 years in bridal and ready-to-wear fashion, William believes everyone woman deserves a bit of sparkle to complete her total look. Whether it’s your wedding day, a formal gala, or dressing up a pair of jeans for girl’s night out, you’ll find a piece from our curated collection to add the perfect finishing touch.

Every piece in his collection has been carefully chosen and curated from some of the best artisans from around the globe with the majority of each sparkling stone placed by hand. William John has been inspired by his travels to South America, The Middle East, Italy, Paris, Egypt, Kenya, Switzerland and London. Each piece has been selected to please a variety of tastes and budgets and has been closely inspected by his entire team for quality.  The collection is both affordable and luxurious featuring some of the finest high-grade stones in the World with brilliant multi-faceted cuts for a sparkle like no other.

Aside from the classics, William and his team have curated a collection of retro and vintage inspired pieces reminiscent of the bygone eras of Hollywood glamour in the 1920’s all the way to the high-fashion runway trends from the 1960’s, the 70’s and 80’s.  

William is also the owner of Luxury Bridal Expo Chicago + Milwaukee and Couture Bridal Outlet located at 400 River Ridge Drive, Elgin, IL 60123. It is here where he created retail space for his jewelry collection along with high-end designer sample gowns available for purchase by appointment.  

His bridal and wedding shows have afforded him the opportunity to network with the World’s leading gown designers over the last 2 decades. Often traveling to NYC to view the latest collections, fashion shows and trends, William continues to be inspired by the ever-changing World of bridal and ready-to-wear design.